John Hurlbut

Executive Producer

As an energetic executive with extensive advertising and marketing experience across a breadth of categories in both packaged goods and service based businesses, John also has a particular strength in leading new business development.  Most recently, John headed up new business development at DHI Advertising in Vero Beach, FL, as well as consulting for emerging Internet companies. 
Beginning his career in New York at SSC&B Advertising, John moved to Boston and worked in several of the major advertising agencies such as HBM and Ingalls before taking a position with Hasbro Interactive/Atari as CMO and General Manager.  While at HI/Atari, John played a key role in ensuring the success of many computer and video games including RollerCoaster Tycoon.  John has also been involved in community activities helping to transition the Salem Boys Club to the Salem Boys and Girls Club in the 1980’s to working with the Environmental Learning Center in Vero Beach.


Hetal Bhuva


Hetal Bhuva has over 10 years experience in the games industry in various managerial roles. She works as business consultant and Producer for social games across digital platforms such as Facebook, iOS, and Android.

Hetal was Business Development Director at Immersive Games, London for last 3 years. She was co-founder of Octoplus Entertainment; one of the first outsource game development companies in India in 2001, and sold the company four years later. Subsequently she co-founded Aurona in 2004, contributing to titles such as “Colin McRae: DIRT”, “The Regiment”, “Dancing with the Stars”, “Cursed Mountain” and “Hanuman: Boy Warrior”. Hetal’s experience spans operational and business development roles in the UK and India. She is one of the most experienced professionals in outsource game development, having delivered value to publishers and developers by facilitating smooth working relationship between the central development teams and the outsource developers.

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